Founder
Joseph Rigby
I spent years as a photographer, running my own business. I loved the creative work. What I didn't love was the other 80% — the order processing, the invoice chasing, the endless admin that ate into every day. I watched talented people around me doing the same: spending their time on tasks that had nothing to do with their actual skills.
In 2020, I made the switch. I retrained in data engineering, learned to build the tools I'd always wished existed, and started Pellucen to do the same for other businesses.
That experience became something I now call the Pellucen Model — every AI agent I build belongs to the person using it, not the company imposing it. I've seen what happens when people get time back and feel safe in the process. They do the work they were actually hired to do.
I've since built autonomous trading systems, e-commerce middleware, AI-powered research platforms, and creator outreach agents — all for businesses that needed more from their team without hiring more people.
I'm based in Manchester. I work with businesses across e-commerce, health, finance, and services — anywhere a small team is doing big work and needs the tools to match.